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    50 Management Ideas You Really Need to Know

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    £7.99
    £15.98
    The most accessible introduction to the central ideas of business and management now available in audio.
    ISBN: 9781847246783
    AuthorRussell-Walling, Edward
    PublisherNameQuercus Publishing
    Pub Date04/09/2008
    BindingCD
    Availability: In Stock

    20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.

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    20 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 20 bite-sized topics expound the wisdom of well-known business gurus from Peters and Porter to Welch and Gates, explain helpful theories and tools such as Ansoff's Product/Market grid and the Boston Matrix, expand on management ideas like branding, outsourcing, supply and demand, and cover the latest commercial concepts from the online world.

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